Selecting the Best for the SF Int Folk Art Market

The final artists who are here at the Market have gone through an extensive selection process.The market brochure describes it as a "Matrix", probably because it is so complicated. My short hand interpretation is that it is not just the quality of the art, but also its' representation of their unique national culture as well as sales potential that are factored in. There are folks from the USA who seem to be emissaries for the Santa Fe International Folk Art Market, going around to the different countries as art scouts to encourage local selected artists to apply for the Market. Where do I sign up for this job?
I did meet one woman who is a Professor and Chair of Latin American Studies at Hartwick College in New York who plays an active role in sponsoring and supporting Latin American artists at the Market.