While in Santa Fe for the market the artists have an opportunity for coaching in basic business practices and web based businesses. From the market magazine -"When artists come here, they may not see themselves as business people, but they are. Our mission is to train them to see themselves as creative entrepreneurs. We teach our artists how to make themselves sustainable by raising their own money and creatively marketing their products." Charlene Cerny, Executive Director of the International Folk Art Market.
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